hw10 attitude formation and change

I need support with this Marketing question so I can learn better.

Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

  • What is the role of cognition in forming attitudes to new technology?
  • Why might negative attitudes have formed towards early mobile phone users?
  • How did manufacturers and service providers change public attitudes towards mobile phones?
  • Why do older people sometimes have negative attitudes towards communications technology?
  • How might different people form their attitudes towards wearable technology?