I need a one page memo on a ted talk video

I need support with this Management question so I can learn better.

I have attached the file that has all the instructions needed. Also I have attached an example of an “A” paper to help. Here is the Ted talk video: https://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability

Please let me know if you have any questions!

Note: I have attached all the files there is no extra materials. Thank you !