Marketing plan project

I’m working on a Marketing exercise and need support.

For the Final Project, you are able to choose which scenario and process to research. Review Scenario 1 and Scenario 2.

Scenario 1:

You (an entrepreneur), have come up with an innovative new product you wish to market. The product can be a consumer or organizational good or service (therefore, either a B2C or B2B product).

You will be required to document the development process of your new product, and develop a marketing plan for it to become commercially available.

Scenario 2:

You are a brand/product manager, hired to develop a new product line or brand extension for the company’s top-performing product (Note: student chooses the company and brand/product). Based on the company’s mission and goals, status in the market, current target market, and brand power, develops a marketing plan for the new product/brand extension.

Citing

Your statements and findings must not only be clearly stated and logical but also supported by your research (with cited sources of information). Furthermore, all facts (other than common knowledge) must be cited in the text or body of the report and the informational source listed in the References. A fact is more than just a number (e.g., statistic) but also a definitive/specific point, statement or information unknown to others. Facts and informational sources should include of course the organization, its retailers, and competitors, current and potential customers.

The document should be formatted according to the latest APA standards.

 Times New Roman

 Font Size 12

 Double-Spaced

 1” margins all around

 Written in narrative, 3rd-Person format, free of colloquial (casual) lingo.

Tables and Charts

Tables and figures are likely to be useful for this assignment. These should be placed in the Appendix (with a title for each one) and discussed in the appropriate section. When these are discussed, reference them in the text or body of your report, e.g., See the Appendix Table (title/name).

General Tips

Bullet-points are allowed, but should comprise a small portion of the entire document.

Direct quotes must be appropriately cited.

Resources

Determining successful market research findings and developing a market assessment and analysis report will take research. The following sources are suggestion. Please note you may also refer to the Research Help from the Library located on the Info tab located on Canvas or on your iPad.

 The course multi-touch textbook

 Internet

 Personal Interview

 Lynn University Library Databases

Outline Format

Cover Page

Table of Contents

Executive Summary

Company Description/Introduction

Strategic Plan

 Mission

 Goals

 Core Competences/Competitive Advantage(s)

Industry Analysis

 Industry Trends

 Competitors Analysis

Market Analysis

 Market Trends

Target Market Analysis

 Demographic Profile

 Psychographic Profile

SWOT Analysis

 Analysis of Internal Strengths and Weaknesses

 Analysis of External Opportunities and Threats

Marketing Mix Strategy

 Product/Brand Strategy

 Product/Brand Positioning

 Points of Difference

 Pricing Strategy

 Promotional Mix

 Integrated Marketing Communications

 Distribution (Place) Strategy

Financial Data & Projections

Implementation Plan

Evaluation of Marketing Activities

Conclusion

References

Appendix Pages

Marketing Plan Project

I don’t know how to handle this Marketing question and need guidance.

Below is a description of what the marketing plan is going to be about. I’m also attaching the guideline for the marketing plan and an example of marketing plan that the professor has provided!

Product for your Term Project

A NEW product is a product new for the company NOT new to the world(Invention).

Remember that every time a company brings a new product on the market, it means it is a new product for the company itselfNOT new to the world, its direct competitors already market the same or almost the same product under their own brand name and packaging.

Therefore for your project you need to come up with an organic product, which is going to be your own even if the same product is already sold by your competitors under their own brand name. It means that you select the organic ingredients (may be adding something that the competition does not have: vitamins, herbs,…….), choose a brand name (could be your own name), come up with your own packaging (box, bottle, jar, label, with your own graphics and colors), make decisions about the channel of distribution, and how to price and promote your product.

Marketing plan project

I’m working on a Marketing exercise and need support.

For the Final Project, you are able to choose which scenario and process to research. Review Scenario 1 and Scenario 2.

Scenario 1:

You (an entrepreneur), have come up with an innovative new product you wish to market. The product can be a consumer or organizational good or service (therefore, either a B2C or B2B product).

You will be required to document the development process of your new product, and develop a marketing plan for it to become commercially available.

Scenario 2:

You are a brand/product manager, hired to develop a new product line or brand extension for the company’s top-performing product (Note: student chooses the company and brand/product). Based on the company’s mission and goals, status in the market, current target market, and brand power, develops a marketing plan for the new product/brand extension.

Citing

Your statements and findings must not only be clearly stated and logical but also supported by your research (with cited sources of information). Furthermore, all facts (other than common knowledge) must be cited in the text or body of the report and the informational source listed in the References. A fact is more than just a number (e.g., statistic) but also a definitive/specific point, statement or information unknown to others. Facts and informational sources should include of course the organization, its retailers, and competitors, current and potential customers.

The document should be formatted according to the latest APA standards.

 Times New Roman

 Font Size 12

 Double-Spaced

 1” margins all around

 Written in narrative, 3rd-Person format, free of colloquial (casual) lingo.

Tables and Charts

Tables and figures are likely to be useful for this assignment. These should be placed in the Appendix (with a title for each one) and discussed in the appropriate section. When these are discussed, reference them in the text or body of your report, e.g., See the Appendix Table (title/name).

General Tips

Bullet-points are allowed, but should comprise a small portion of the entire document.

Direct quotes must be appropriately cited.

Resources

Determining successful market research findings and developing a market assessment and analysis report will take research. The following sources are suggestion. Please note you may also refer to the Research Help from the Library located on the Info tab located on Canvas or on your iPad.

 The course multi-touch textbook

 Internet

 Personal Interview

 Lynn University Library Databases

Outline Format

Cover Page

Table of Contents

Executive Summary

Company Description/Introduction

Strategic Plan

 Mission

 Goals

 Core Competences/Competitive Advantage(s)

Industry Analysis

 Industry Trends

 Competitors Analysis

Market Analysis

 Market Trends

Target Market Analysis

 Demographic Profile

 Psychographic Profile

SWOT Analysis

 Analysis of Internal Strengths and Weaknesses

 Analysis of External Opportunities and Threats

Marketing Mix Strategy

 Product/Brand Strategy

 Product/Brand Positioning

 Points of Difference

 Pricing Strategy

 Promotional Mix

 Integrated Marketing Communications

 Distribution (Place) Strategy

Financial Data & Projections

Implementation Plan

Evaluation of Marketing Activities

Conclusion

References

Appendix Pages