I don’t understand this Marketing question and need help to study.
Follow theses steps.
A- Watch the SPSS Tutorial Video and Jamovi Tutorial Video
https://www.youtube.com/watch?v=Wlk2QPIa2f8
https://www.youtube.com/watch?v=Ej9e8lzaeDE&list=PLkk92zzyru5OAtc_ItUubaSSq6S_TGfRn
B- Download the assignment word document and SPSS file Attached.
C- Answer the questions questions below.
- How does the demographics (age and gender) of this data look like? Provide the information about the mean, max, min, SD, and normal distribution histogram.
- Do men and women perceive the quality of Apple’s product (MacBook) differently?
- Based on this research, are Apple’s customers satisfied with the brand?