MKT Assignment 1/15

I don’t understand this Marketing question and need help to study.

Follow theses steps.

A- Watch the SPSS Tutorial Video and Jamovi Tutorial Video

https://www.youtube.com/watch?v=Wlk2QPIa2f8

https://www.youtube.com/watch?v=Ej9e8lzaeDE&list=PLkk92zzyru5OAtc_ItUubaSSq6S_TGfRn

B- Download the assignment word document and SPSS file Attached.

C- Answer the questions questions below.

  1. How does the demographics (age and gender) of this data look like? Provide the information about the mean, max, min, SD, and normal distribution histogram.
  2. Do men and women perceive the quality of Apple’s product (MacBook) differently?
  3. Based on this research, are Apple’s customers satisfied with the brand?