Unit 3: Assignment – Case Analysis

I’m studying for my Marketing class and need an explanation.

Overview

You will put what you have learned up to this point towards analyzing a real-world problem and then communicating your analysis and recommendations.

Directions

  1. Read the assigned case from the text
  2. Respond to all the questions associated with the case.
    • Prepare responses to the corresponding questions in essay/report format (word document). Be sure to number each response.
    • Respond in approximately 1-2 paragraphs per question.
    • The entire paper should be 2-3 pages in length, with no more than 1.5 spacing.
    • All cited material must include both internal citations and a complete reference list at the end of the paper.

Marketing Excellence Case

  • McDonald’s (pp. 331-332)