I’m studying for my Marketing class and need an explanation.
You will put what you have learned up to this point towards analyzing a real-world problem and then communicating your analysis and recommendations.
- Read the assigned case from the text
- Respond to all the questions associated with the case.
- Prepare responses to the corresponding questions in essay/report format (word document). Be sure to number each response.
- Respond in approximately 1-2 paragraphs per question.
- The entire paper should be 2-3 pages in length, with no more than 1.5 spacing.
- All cited material must include both internal citations and a complete reference list at the end of the paper.
Marketing Excellence Case
- McDonald’s (pp. 331-332)