I don’t understand this Business question and need help to study.
Please meet the requirements from the above mentioned, and consider the business in Data Analytics perspective.
Referent to this link for your reference:
https://www.sciencedirect.com/science/article/pii/S0169023X18301691#!
Nalchigar, S., & Yu, E. (2018). Business-driven data analytics: a conceptual modeling framework. Data & Knowledge Engineering, 117, 359-372.