Writing essay

Need help with my Communications question – I’m studying for my class.

Assignment Instructions:

Read the following four scenarios and produce the requested documents for one scenario only. Each scenario asks you to prepare a range of documents. You are responsible for determining the appropriate genre (email, memo, or business letter) and content for each document based on the scenario description you choose. Please see below for the four scenarios, and then choose one to respond to.

SCENARIO 1

You are the technical manager of a large Internet design firm (100+ employees) named Graphx. One of your primary responsibilities is to manage a team of developers. Your unit’s primary goal is to build and deliver custom web applications and to update client websites. Due to the increase of information delivery via company intranets, Graphx has grown considerably. About 8 months ago you hired a small start-up company, MaintainU, to perform routine maintenance for clients’ websites, because you needed to focus more attention on the custom applications. MaintainU does not interact with your clients directly, but they instead work as sub-contractors through your company. Your direct clients are not aware of this move and, for now, you and your company president, Nathan Elder, want to keep it this way.

Over the last several months, you have had problems with MaintainU not paying attention to version dates. They have, on several occasions, made changes requested by clients, but they also erroneously uploaded old pages to the site. Having dealt with a number of complaints, the most recent being two weeks ago, you had a long conversation with Jason Hughes, the president of MaintainU, to communicate that these types of mistakes are not acceptable.

Now, this morning, you have received an angry call from Sheila Links, a client at Gateway Industries, because an executive who was fired two months ago has been added back to the “Executives” webpage. Gateway Industries was one of the first clients your firm ever signed. While the client is on the phone, you correct the mistake, and you set up a meeting over lunch next week.

For the first 6 months or so, the relationship with MaintainU was great. At this point, however, you’re uncertain if you want to continue the relationship. At the same time, you cannot afford to bring MaintainU’s maintenance work back in-house. Apparently, the phone call to Jason wasn’t enough.

Deliverables:

Based on the scenario above, your deliverables will be the following documents:

  • document to the client, Gateway Industries
  • document to MaintainU
  • document to the president, who is a micro-manager and likes to know everything that is going on

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 2

You are the project manager of a civil engineering company. Your current project is a large-scale (100 miles) construction project that is restoring a portion of the wetlands in coastal Louisiana and SE Texas.

Currently, you are building a series of temporary access roads so that you can get equipment to one of the low-lying areas. This project involves a literal convoy of heavy trucks. Your firm has received numerous complaints from local residents about the noise and dust. In particular, you’ve received three letters from the same woman, Winnifred Doucette Lejeune. The last letter contained 10 additional signatures. If residents’ complaints continue to escalate, they could slow down the project and put you behind schedule.

You make a trip from the office headquarters in Lafayette, LA to the Calcasieu/Sabine Coastal Wetlands Planning, Protection, and Restoration Area to see what’s going on. On site, you see everything seems to progressing fine. Workers are on the job by 7:00am and running until almost sundown, but in the local bar and grill, all the talk is about “the darn government project to nowhere.”

When you get back to the office you decide you need to take action.

Deliverables

Based on the scenario above, your deliverables will be the following:

  • document to Winnifred Doucette Lejeune, who after further investigation, is a local resident that seems to spearhead any effort the town needs
  • document to the company vice-president, Richard Smith, who asked to be told of any problem, or in his words, “anything that even remotely smells like a problem” with the project.
  • document to sub-contractor supervisor at the construction site. Your firm has used this sub-contractor for almost five years, but this is the first project you’ve worked on with this particular supervisor.

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 3

You’re the compliance coordinator for a biomedical company, Hadley Services, which provides field service technicians to local hospitals and medical offices. Hadley’s specialty is radiological equipment, particularly open MRIs. Your primary job is to coordinate the schedules for repair, calibration and preventive maintenance for all of your clients. You are also responsible for writing the reports that keep the company in compliance with local and federal guidelines.

Since many medical facilities are starting to replace their outdated MRI machines with the new open MRIs, Hadley has grown considerably in the last 2 years. Hadley has a long standing relationship with the folks at Hitachi Medical, who manufacture the AIRIS Elite, the most commonly used machine in your market.

In the early afternoon, you get an email from one of Hadley’s newest clients, St. Francis Clinic, which is a brand new clinic of the Alliance Medical Group. When St. Francis opened two months ago, they signed on with Hadley. The St. Francis account meant a lot to Hadley since they had been wooing the Alliance Medical Group for years.

The email is from St. Francis’s clinic administrator, Pat Williams. The technician, Allen Franks, just left after completing a safety check, and now the machine is no longer recording data. You immediately dispatch another, more experienced technician (Marcus Ramirez) to address the problem, and call Ms. Williams. While you’re on the phone with her, Marcus texts you to tell you that problem is solved. You relay the information to Ms. Williams and hang up.

After chatting with both technicians, the problem was a simple. Allen Franks had failed to connect the data port snuggly, which is a rookie technician mistake. Now that everything has settled down, you know you have some additional work to do.

Deliverables

Based on the scenario above, your deliverables will be the following:

  • document to Pat Williams, the client
  • document to Hadley’s client rep, Ronni Simms, who is responsible for the St. Francis account letting her know of the developments with her clinic
  • document to Allen Franks

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 4

As the quality control supervisor at Aero Coast, you make sure that the structural repairs on wide body passenger and freight aircraft are completed in compliance with all federal regulations. Aero Coast specializes in re-fitting aircraft and they have developed quite a reputation for innovative structural designs. In addition, Aero Coast is known for their attention to detail and finishing projects on time.

You and the team have just completed a structural re-design to the interior of a plane that will be used to ship mini-widgets overseas. The re-design focused on customized racking systems to hold the sensitive mini-widgets in place on the long flight. About four hours after the plane has left, you get a text from the pilot. The plane has been grounded in the northeast because of “improper aircraft configuration.” The lens covers on the emergency lighting system are not FAA specified.

After a few calls, you find a line mechanic that can make the necessary repairs, but he can’t get there for about 24 hours. You call the client and deliver the bad news–the flight will be delayed by a day. The client, Global Widget Freight, has been with Aero Coast for about three years, and you have a solid business relationship. They account for about 17% of your annual revenue, but they’ve just been bought out.

You have some work to do to keep people happy and to make sure this type of problem does not happen again.

Deliverables

Based on the scenario above, your deliverables will be the following documents:

  • document to Carter Buchanan, VP at Global Widget Freight
  • document to Bob Gunney, Aero Coast’s inspector who signed off on the completed job
  • document to Ned Masters VP of Aero Coast

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

writing essay

Help me study for my English class. I’m stuck and don’t understand.

Since you have been engaged in investigating a particular issue, you have become familiar with multiple perspectives that inform your knowledge. You are, indeed, a stakeholder who is invested in the outcome of the issue you have been researching, and in this assignment, your objective is to convince an audience who is uninvolved, unconcerned, uninterested, or not invested to find value in your argument and to agree to your call to action. Such a task requires you to invite your audience into the conversation about your topic by anticipating the kinds of questions they might have and providing them with the kind of information that they would need to decide to take the action you recommend. You’ll want to make good use of your written and visual evidence as you give your audience reasons they will value as you educate, engage, and empower this non-engaged audience through the writing of your multimodal argument.

Skills & Strategies

This Part 1 assignment will help you to

  • build on information literacy, visual analysis, and critical thinking skills
  • expose you to different modes of composing
  • analyze the stakeholder’s reasons for non-engagement and the potential to become engaged and empowered
  • apply effective rhetorical strategies to educate, engage, and empower
  • substantiate your multimodal argumentative essay with research and evidence
  • consider your rhetorical choices related to the multiple modes of construction included in your Multimodal Argument and the way they convey your intended meaning
  • identify and develop organizational strategies that contribute to the effective delivery of information and presentation
  • construct an introduction and a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed
  • write a conclusion that highlights the main points and considers forward-thinking research ideas for research/action
  • cite sources according to the assigned requirements

Description (and Step by Step)

Project 3 incorporates the skills and strategies that you have developed over the last two ENC 1102 projects. More specifically, prior to this assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of the research you have conducted in the past two projects, recognized the rhetorical choices stakeholders made in designing images that best represented their goals, and created substantial content by answering guiding questions. You are now ready, in Part 2, to construct the intermediate draft of your multimodal argument.

Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) to engage this audience by convincing them that they should care about this issue, and (3) to empower the audience to agree to your call to action.

You’ll construct this multimodal argument by combining two or more channels or systems of communication that include (1) writing text as argument (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.

Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage this audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by taking action in some defined way.

More specifically, your multimodal argument requires

  1. a textual construction that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that supports your thesis;
  2. a visual component, which strategically integrates a total of two static images (photograph, diagram, infographic, graph, map, and/or drawing) that support your argument in important ways. Vary the type of static visuals to avoid including two of the same type;
  3. one dynamic media component via a hyperlink of an appropriate word or phrase that intentionally merges a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.

Your Multimedia Argument

You should think of your multimodal argument as more than the static words on a printed page. Rather, embrace your multimodal argument as a balance of thoughtful static and dynamic images and words, as a balance of text and visualization.

Your purposeful incorporation of media compels you to make rhetorical choices as to the type of media to use, the ways in which the media will educate, engage, and/or empower your audience, and the location of where the media will work best in the multimodal argument to enhance, unify, supplement, and/or complement your text. As you recall, in Project 2, you analyzed how a stakeholder’s visual arguments reflected the stakeholder’s goals. In your Project 3 multimodal argument, you now actively assume the stakeholder role as you use effective visual and/or auditory arguments along with written arguments to communicate your message to your non-engaged stakeholder.

Keep in mind that visuals help us to develop ideas in immediate ways, to transcend ideas that blur language barriers, and to understand experiences that language may not be able to convey. Your static and dynamic multimedia will help to guide your audience, convey your message and goals, provide clear emphasis, set a particular tone, build credibility, and help persuade your audience to consider the value of your argument.

Points to remember when using visual images (note: you’re making rhetorical choices for everything you do in your multimodal argument, and guiding your audience is one of those conscious choices):

  • Placement of the static images and your one hyperlink are critical to the effectiveness of the multimodal argument. Images should be large enough (but not overpower the text) to be seen clearly, be of good quality/resolution, and be positioned near the text that the images or hyperlink reference. Be aware the relationship between the text and the image should be clear. In other words, you should reference the image in the text in a way that advances why the image matters to the argument being conveyed. Wrap the text squarely or tightly around the image. Label all visuals with a relevant title and caption that explains the argument of the visual.
  • Give credit to the original source when using images, including bibliographic information in your Works Cited page. Refer to the required formatting guidelines for citing visuals.
  • Introduce your dynamic visual with a hyperlink, which will allow your audience to connect to the video or podcast. Hyperlink an appropriate word or phrase in a sentence of your text that links directly to the dynamic visual. As you referenced your static images in the text, you will also connect the dynamic image or podcast (introduced by your hyperlink) to the larger multimodal argument being conveyed. Reference this source in your Works Cited Page.

At least five credible sources are required for this Intermediate Draft of your Multimodal Argument. You can draw on the relevant research conducted in the last two projects; however, you must include at least 3 new sources that you have not previously used. In addition to these 5 sources, you will document the 3 sources associated with your 2 static visuals and your hyperlink connection.

The following processes will help you to further develop your Part 2 Intermediate Multimodal Argument:

  1. Begin with a creative and transparent title that reflects the critical nature of your research topic and your objective to persuade your audience to agree with your call to action.
  2. Contextualize your chosen topic in your introduction. Identify the problem related to your topic, let your audience know why your topic is important and why they should care, and include a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed.
  3. Provide a progression of ideas/evidence/appeals in a logical and cohesive pattern in the body of your essay, introducing each paragraph with a topic sentence that positions an important point. Follow each topic sentence with supporting evidence from your research to support your claim. Be sure to anticipate your audience’s objections with a meaningful refutation and logically lead your audience to the call to action. Integrate appropriate evidence from your 5 sources, anchoring your ideas with support by the source’s arguments.
  4. Integrate a total of two static images, photographs, diagrams, infographics, graphs, maps, and/or drawings, that support your argument in important ways. Vary the type of static visuals to avoid including two of the same types.
  5. Include a hyperlink that intentionally connects an appropriate word or phrase to one dynamic media component, which may be a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
  6. Be sure to use clear transitions as you move from point to point.
  7. Provide source citations according to the required guidelines.
  8. Write a conclusion that highlights your major points and provides realistic forward-thinking ideas for future research/action.
  9. Include a Works Cited page
  10. Proofread your Part 2 intermediate Multimodal Argument.

Helpful Hints

  • While you want to convince your non-engaged audience that your argument has merit and your call to action is worth pursuing, you don’t want to offend your audience by ignoring or not anticipating their questions and/or possible objections. Rather, invite your audience into the conversation about your topic by anticipating the kinds of questions they might have and providing them with the kind of information that they would need to decide to take the action you recommend.
  • Make sure that the static and dynamic visuals you select add value to your written argument, are consistent with the text’s purpose, create a positive reaction from your audience, and effectively unify, supplement, and/or complement your text
  • Envision the components of your multimodal argument as parts to a whole. All components are necessary to effectively persuade your audience.

Writing essay

Need help with my Communications question – I’m studying for my class.

Assignment Instructions:

Read the following four scenarios and produce the requested documents for one scenario only. Each scenario asks you to prepare a range of documents. You are responsible for determining the appropriate genre (email, memo, or business letter) and content for each document based on the scenario description you choose. Please see below for the four scenarios, and then choose one to respond to.

SCENARIO 1

You are the technical manager of a large Internet design firm (100+ employees) named Graphx. One of your primary responsibilities is to manage a team of developers. Your unit’s primary goal is to build and deliver custom web applications and to update client websites. Due to the increase of information delivery via company intranets, Graphx has grown considerably. About 8 months ago you hired a small start-up company, MaintainU, to perform routine maintenance for clients’ websites, because you needed to focus more attention on the custom applications. MaintainU does not interact with your clients directly, but they instead work as sub-contractors through your company. Your direct clients are not aware of this move and, for now, you and your company president, Nathan Elder, want to keep it this way.

Over the last several months, you have had problems with MaintainU not paying attention to version dates. They have, on several occasions, made changes requested by clients, but they also erroneously uploaded old pages to the site. Having dealt with a number of complaints, the most recent being two weeks ago, you had a long conversation with Jason Hughes, the president of MaintainU, to communicate that these types of mistakes are not acceptable.

Now, this morning, you have received an angry call from Sheila Links, a client at Gateway Industries, because an executive who was fired two months ago has been added back to the “Executives” webpage. Gateway Industries was one of the first clients your firm ever signed. While the client is on the phone, you correct the mistake, and you set up a meeting over lunch next week.

For the first 6 months or so, the relationship with MaintainU was great. At this point, however, you’re uncertain if you want to continue the relationship. At the same time, you cannot afford to bring MaintainU’s maintenance work back in-house. Apparently, the phone call to Jason wasn’t enough.

Deliverables:

Based on the scenario above, your deliverables will be the following documents:

  • document to the client, Gateway Industries
  • document to MaintainU
  • document to the president, who is a micro-manager and likes to know everything that is going on

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 2

You are the project manager of a civil engineering company. Your current project is a large-scale (100 miles) construction project that is restoring a portion of the wetlands in coastal Louisiana and SE Texas.

Currently, you are building a series of temporary access roads so that you can get equipment to one of the low-lying areas. This project involves a literal convoy of heavy trucks. Your firm has received numerous complaints from local residents about the noise and dust. In particular, you’ve received three letters from the same woman, Winnifred Doucette Lejeune. The last letter contained 10 additional signatures. If residents’ complaints continue to escalate, they could slow down the project and put you behind schedule.

You make a trip from the office headquarters in Lafayette, LA to the Calcasieu/Sabine Coastal Wetlands Planning, Protection, and Restoration Area to see what’s going on. On site, you see everything seems to progressing fine. Workers are on the job by 7:00am and running until almost sundown, but in the local bar and grill, all the talk is about “the darn government project to nowhere.”

When you get back to the office you decide you need to take action.

Deliverables

Based on the scenario above, your deliverables will be the following:

  • document to Winnifred Doucette Lejeune, who after further investigation, is a local resident that seems to spearhead any effort the town needs
  • document to the company vice-president, Richard Smith, who asked to be told of any problem, or in his words, “anything that even remotely smells like a problem” with the project.
  • document to sub-contractor supervisor at the construction site. Your firm has used this sub-contractor for almost five years, but this is the first project you’ve worked on with this particular supervisor.

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 3

You’re the compliance coordinator for a biomedical company, Hadley Services, which provides field service technicians to local hospitals and medical offices. Hadley’s specialty is radiological equipment, particularly open MRIs. Your primary job is to coordinate the schedules for repair, calibration and preventive maintenance for all of your clients. You are also responsible for writing the reports that keep the company in compliance with local and federal guidelines.

Since many medical facilities are starting to replace their outdated MRI machines with the new open MRIs, Hadley has grown considerably in the last 2 years. Hadley has a long standing relationship with the folks at Hitachi Medical, who manufacture the AIRIS Elite, the most commonly used machine in your market.

In the early afternoon, you get an email from one of Hadley’s newest clients, St. Francis Clinic, which is a brand new clinic of the Alliance Medical Group. When St. Francis opened two months ago, they signed on with Hadley. The St. Francis account meant a lot to Hadley since they had been wooing the Alliance Medical Group for years.

The email is from St. Francis’s clinic administrator, Pat Williams. The technician, Allen Franks, just left after completing a safety check, and now the machine is no longer recording data. You immediately dispatch another, more experienced technician (Marcus Ramirez) to address the problem, and call Ms. Williams. While you’re on the phone with her, Marcus texts you to tell you that problem is solved. You relay the information to Ms. Williams and hang up.

After chatting with both technicians, the problem was a simple. Allen Franks had failed to connect the data port snuggly, which is a rookie technician mistake. Now that everything has settled down, you know you have some additional work to do.

Deliverables

Based on the scenario above, your deliverables will be the following:

  • document to Pat Williams, the client
  • document to Hadley’s client rep, Ronni Simms, who is responsible for the St. Francis account letting her know of the developments with her clinic
  • document to Allen Franks

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.

SCENARIO 4

As the quality control supervisor at Aero Coast, you make sure that the structural repairs on wide body passenger and freight aircraft are completed in compliance with all federal regulations. Aero Coast specializes in re-fitting aircraft and they have developed quite a reputation for innovative structural designs. In addition, Aero Coast is known for their attention to detail and finishing projects on time.

You and the team have just completed a structural re-design to the interior of a plane that will be used to ship mini-widgets overseas. The re-design focused on customized racking systems to hold the sensitive mini-widgets in place on the long flight. About four hours after the plane has left, you get a text from the pilot. The plane has been grounded in the northeast because of “improper aircraft configuration.” The lens covers on the emergency lighting system are not FAA specified.

After a few calls, you find a line mechanic that can make the necessary repairs, but he can’t get there for about 24 hours. You call the client and deliver the bad news–the flight will be delayed by a day. The client, Global Widget Freight, has been with Aero Coast for about three years, and you have a solid business relationship. They account for about 17% of your annual revenue, but they’ve just been bought out.

You have some work to do to keep people happy and to make sure this type of problem does not happen again.

Deliverables

Based on the scenario above, your deliverables will be the following documents:

  • document to Carter Buchanan, VP at Global Widget Freight
  • document to Bob Gunney, Aero Coast’s inspector who signed off on the completed job
  • document to Ned Masters VP of Aero Coast

Please put all documents in ONE file (PDF or MS Word) and upload to USF Writes by the draft and final draft due dates.