Written Analysis of Google

I don’t understand this Business question and need help to study.

I am doing a written analysis group project. We need to write about Case 9 Google. I will upload the flows and examples so that you might have a clear understanding of the requirement. What I need to be responsible for is case question 6 (Does the search technology and business model pioneered by Google represent a paradigm shift? How?) and another three parts (The company’s structure and control systems and how they match it strategy, Recommendations, Conclusion). You can write around 7.5 to 8 pages. You could do research online and cite the sources but please do not plagiarism. Thank you so much.